Travelers planning Caribbean getaways can access Black Friday-level discounts this month for future bookings at Sandals Resorts or its family-oriented counterpart Beaches Resorts.
Sandals’ annual “Black Friday in July” campaign is designed to promote off-season reservations that can be used throughout the year or beyond.
The all-inclusive resort brands are offering price reductions of up to 65% on accommodations booked through July 27.
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Marketed as bringing “one of retail’s biggest shopping events to the Caribbean,” the Black Friday in July sale includes a variety of big money incentives designed to attract both adult and family travelers who are willing to book early.
Travelers can receive up to $1,650 in instant booking credits for resort use and up to $750 in airfare credits, officials said, as well as zero percent flexible payment options.
These specific booking bonuses are for select travel periods, but eligible vacations can receive discounted rates all the way through December 2028 if booked soon.

For the adults-only Sandals properties, the booking incentives are geared toward longer stays. Guests booking five nights or longer receive a $150 spa credit. The promotion also includes an additional $100 web booking bonus for customers who complete their transactions online.
The company highlighted its properties in Curacao, Saint Vincent and Jamaica, where the brand recently unveiled plans for major expansions.
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The Beaches brand, which focuses on family travel, offers a slightly altered credit structure. According to the company news release, the family resorts provide the same maximum 65% discount on accommodations, paired with $1,150 in instant booking credits and $750 in air credits for flights to Turks and Caicos and Negril.
Reservations through Beaches Resorts are subject to the same travel windows with select discounts. Like Sandals, eligible vacations are available through December 2028 with savings possible if booked before July 27.
Where are Sandals and Beaches resorts?
Sandals Resorts International operates a total of 17 beachfront locations under the Sandals brand across Jamaica, Antigua, Saint Lucia, the Bahamas, Barbados, Grenada, Curacao and Saint Vincent and the Grenadines. Its amenities include butler service and gourmet dining and other offerings that are true to the company’s Caribbean roots.
Beaches Resorts currently operates in Turks and Caicos and Jamaica, with future locations planned for Barbados, Bahamas and Saint Vincent and the Grenadines.
The family resorts offer standard all-inclusive amenities like water sports, live shows and specialized children’s programming.
Black Friday in July sales can be found on either resort brand’s websites.
